Shriver's Salt Water Taffy
Shiver’s Salt Water Taffy and Fudge is an iconic candy store in Ocean City New Jersey, founded in 1898. It is the oldest business on the boardwalk to this day, and has become a household name to families who frequent Ocean City. This reimagined branding system gives the company a unified, fresh look and appeals to a newer generation – while at the same time remains familiar to those who have grown up going to Shriver’s. The sense of nostalgia is maintained in the use of vintage typographic elements, a retro color palette, and imagery centered in Ocean City, while a contemporary illustration style and a simplified, cleaner approach to applications gives the brand an updated, modern feel.